© 2019 by Hilary Lentz

If you truly love nature, you'll find beauty everywhere.

- Vincent Van Gogh

About me 

 

I am an integrated marketing and communications strategist originally hailing from Pittsburgh with a focus on the digital landscape and a lifelong passion for learning. While technology and customer opinions are ever evolving, I believe that the key to successful marketing strategy lies in being transparent, genuine, and allowing a balance of creative ingenuity and data analysis to drive content.

With over 10 years of experience, I have a proven track record of advancing and developing marketing and branding initiatives for diverse businesses ranging from private education organizations and record labels to financial advisers and salon/spas among many others. Through this work, I create marketing plans and collateral, produce digital assets, write/edit content, and manage social media channels while using data to develop and achieve goals. I find that my strongest assets are my work ethic, tenacity, and eagerness to always be learning and growing. 

 

When I'm not working, I enjoy embracing a "hygge" lifestyle as well as traveling, exploring restaurants and breweries, working on papercut art, and hanging out at home with my husband and ferret, Hammy.

Qualifications

  • Google Analytics Certified

  • Digital Marketing and Analytics Certificate - the University of Pennsylvania's Wharton School of Business

  • Master of Business Administration (MBA) - Robert Morris University

  • Bachelor of Science in Mass Communications with minors in Marketing and French - Middle Tennessee State University