If you truly love nature, you'll find beauty everywhere.
- Vincent Van Gogh
I am an integrated marketing and communications strategist originally hailing from Pittsburgh with a focus on the digital landscape and a lifelong passion for learning. While technology and customer opinions are ever-evolving, I believe that the key to successful marketing strategy lies in being transparent, genuine, and allowing a balance of creative ingenuity and data analysis to drive content.
With over 10 years of experience, I have a proven track record of advancing and developing marketing and branding initiatives for diverse businesses ranging from private education organizations and record labels to financial advisers and salon/spas among many others. Through this work, I create marketing plans and collateral, produce digital assets, write/edit content, and manage social media channels while using data to develop and achieve goals. I find that my strongest assets are my work ethic, tenacity, and eagerness to always be learning and growing.
When I'm not working, I enjoy embracing a "hygge" lifestyle as well as traveling, exploring restaurants and breweries, working on papercut art, and hanging out at home with my husband and ferret, Hammy.
Google Analytics Certified
Digital Marketing and Analytics Certificate - the University of Pennsylvania's Wharton School of Business
Master of Business Administration (MBA) - Robert Morris University
Bachelor of Science in Mass Communications with minors in Marketing and French - Middle Tennessee State University